{"id":47832,"date":"2026-10-20T08:00:00","date_gmt":"2026-10-20T08:00:00","guid":{"rendered":"https:\/\/roibos.com\/?p=47832"},"modified":"2026-10-20T08:12:49","modified_gmt":"2026-10-20T08:12:49","slug":"black-friday-hoteles-estrategia","status":"publish","type":"post","link":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/","title":{"rendered":"Black Friday para hoteles: haz que cada descuento cuente"},"content":{"rendered":"<style>.rb-post{max-width:760px;margin:0 auto;font-family:Nunito,sans-serif;color:#3b393a;font-size:17px;line-height:1.8}.rb-post p{margin:0 0 22px}.rb-post h2{color:#5d0f31;font-size:26px;font-weight:800;line-height:1.3;margin:42px 0 20px}.rb-post a{color:#891749;text-decoration:underline}.rb-post p:first-of-type{font-size:20px;color:#5d0f31;line-height:1.6}body.postid-47832 #main-header{display:none!important}.rb-post p{text-align:justify;text-justify:inter-word;hyphens:auto;overflow-wrap:break-word}.rb-post .rb-cta{margin:40px 0 18px;padding:26px;background:#f7f4fc;border:1px solid #e6def5;border-radius:16px}.rb-post .rb-cta-grid{display:flex;flex-wrap:wrap;gap:26px}.rb-post .rb-cta-card{flex:1 1 230px}.rb-post .rb-cta h2{font-size:21px;margin:0 0 12px}.rb-post .rb-cta p{text-align:left;font-size:16px;line-height:1.6;margin:0 0 16px;color:#3b393a}.rb-post a.rb-button{display:inline-block;padding:12px 20px;border:2px solid #891749;border-radius:8px;background:#891749;color:#fff!important;font-size:16px;font-weight:800;text-decoration:none!important;line-height:1.35;text-align:center}.rb-post a.rb-button-secondary{background:#fff;color:#891749!important}<\/style>\n<div class=\"rb-post\" lang=\"es\">\n<p>Una oferta de Black Friday puede generar reservas y dejar al hotel con un resultado decepcionante. La pregunta es si la promoci\u00f3n aporta el negocio que necesita el establecimiento, a un precio que tenga sentido comercial. Conviene empezar por ah\u00ed, antes de elegir el descuento o dise\u00f1ar el correo.<\/p>\n<p>Una estrategia de Black Friday para hoteles conecta el incentivo de reserva con una necesidad concreta de demanda. Adem\u00e1s, facilita a los partners de distribuci\u00f3n la informaci\u00f3n necesaria para vender correctamente, sin convertir una campa\u00f1a breve en un problema operativo duradero.<\/p>\n<h2>Empieza por las noches que necesitas vender<\/h2>\n<p>Revisa la previsi\u00f3n por fecha de llegada, categor\u00eda de habitaci\u00f3n y duraci\u00f3n de la estancia. Identifica d\u00f3nde ser\u00eda valiosa la demanda adicional, en lugar de aplicar la misma promoci\u00f3n a todo el calendario.<\/p>\n<p>Un hotel urbano podr\u00eda priorizar determinados fines de semana. Un resort podr\u00eda centrarse en un periodo tranquilo entre temporadas. Son ejemplos de planificaci\u00f3n: la demanda local, los costes operativos y las reservas existentes deben orientar la decisi\u00f3n.<\/p>\n<p>Define un objetivo suficientemente concreto para evaluarlo despu\u00e9s. Cubrir una fecha d\u00e9bil y atraer un nuevo mercado emisor son metas distintas que pueden requerir propuestas diferentes.<\/p>\n<h2>Calcula una rentabilidad sostenible<\/h2>\n<p>Estima qu\u00e9 ingreso queda despu\u00e9s del descuento, los costes de distribuci\u00f3n y el coste variable de prestar la estancia. Incluye los servicios a\u00f1adidos: una prestaci\u00f3n gratuita para el hu\u00e9sped sigue teniendo un coste operativo.<\/p>\n<p>Como ejemplo, bajar una tarifa de 150 a 120 unidades monetarias elimina 30 unidades de ingreso antes de considerar otros costes. M\u00e1s reservas no compensan autom\u00e1ticamente esa diferencia. Valora si la oferta a\u00f1adir\u00e1 negocio o sustituir\u00e1 principalmente reservas que habr\u00edan llegado de todas formas.<\/p>\n<p>Cuando encaje con el producto, compara un paquete o un beneficio concreto con una reducci\u00f3n de precio. Eval\u00faa el resultado comercial, sin asumir que una f\u00f3rmula siempre funciona mejor.<\/p>\n<h2>Facilita la distribuci\u00f3n de la oferta<\/h2>\n<p>Las fechas de reserva, las de estancia, las habitaciones incluidas y las condiciones de cancelaci\u00f3n deben transmitir la misma propuesta. Comprueba que lo que ven los partners coincide con lo que el hotel quiere vender.<\/p>\n<p>Explica brevemente a los equipos comerciales a qu\u00e9 hu\u00e9sped se dirige la oferta y por qu\u00e9 reservarla. Una propuesta clara ayuda a una agencia a valorar su relevancia con m\u00e1s rapidez que un porcentaje sin contexto.<\/p>\n<p>Antes del lanzamiento, realiza b\u00fasquedas de muestra con fechas incluidas y excluidas, diferentes ocupaciones y tipos de habitaci\u00f3n. Pide a alguien ajeno a la campa\u00f1a que explique las condiciones: as\u00ed suelen aparecer las ambig\u00fcedades.<\/p>\n<h2>Elige la distribuci\u00f3n seg\u00fan el objetivo<\/h2>\n<p>Selecciona partners cuyos clientes y patrones de venta encajen con el inventario que necesitas comercializar. Una red amplia aporta valor cuando la oferta llega a demanda relevante.<\/p>\n<p>Acuerda c\u00f3mo se revisar\u00e1 el rendimiento y qui\u00e9n resolver\u00e1 dudas durante la campa\u00f1a. Coordina revenue, reservas y distribuci\u00f3n para que los cambios de disponibilidad o restricciones no dejen mensajes desactualizados en circulaci\u00f3n.<\/p>\n<h2>Eval\u00faa despu\u00e9s de las estancias<\/h2>\n<p>Sigue el ritmo de reservas durante la promoci\u00f3n y revisa el resultado cuando conozcas las cancelaciones y las estancias completadas. Compara ingresos realizados por habitaciones, costes de distribuci\u00f3n, duraci\u00f3n de estancia y fechas realmente cubiertas.<\/p>\n<p>Utiliza periodos comparables con prudencia, teniendo en cuenta eventos y cambios en la demanda. Los resultados sirven para mejorar la pr\u00f3xima campa\u00f1a; no demuestran que cada reserva adicional proceda de la promoci\u00f3n.<\/p>\n<p>Antes de lanzar, escribe un objetivo comercial y la medida que indicar\u00e1 si se ha alcanzado. Esa decisi\u00f3n da un prop\u00f3sito a cada descuento.<\/p>\n<section class=\"rb-cta\" aria-label=\"Da el siguiente paso con Roibos\">\n<div class=\"rb-cta-grid\">\n<div class=\"rb-cta-card\">\n<h2>\u00bfA\u00fan no conoces Roibos?<\/h2>\n<p>Descubre c\u00f3mo conectar con hoteles y partners de distribuci\u00f3n.<\/p>\n<p><a class=\"rb-button\" href=\"https:\/\/roibos.com\/request-a-demo\/\">Solicita una demo<\/a><\/div>\n<div class=\"rb-cta-card\">\n<h2>\u00bfYa eres cliente?<\/h2>\n<p>Sube tu oferta de Black Friday hoy.<\/p>\n<p><a class=\"rb-button rb-button-secondary\" href=\"https:\/\/marketplace.roibos.com\/login\">Sube tu oferta hoy<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.<\/p>\n","protected":false},"author":4,"featured_media":47808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","jetpack_publicize_message":"Black Friday para hoteles: haz que cada descuento cuente","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[88],"tags":[],"class_list":["post-47832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribution-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Cata Colomar\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Roibos | Marketplace\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Black Friday para hoteles: protege tu margen\" \/>\n\t\t<meta property=\"og:description\" content=\"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/roibos.com\/wp-content\/uploads\/2023\/11\/logo1.svg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/roibos.com\/wp-content\/uploads\/2023\/11\/logo1.svg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-20T08:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-20T08:12:49+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Black Friday para hoteles: protege tu margen\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/roibos.com\/wp-content\/uploads\/2023\/11\/logo1.svg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#blogposting\",\"name\":\"Black Friday para hoteles: protege tu margen\",\"headline\":\"Black Friday para hoteles: haz que cada descuento cuente\",\"author\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/author\\\/cata-colomar\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/roibos.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/black-friday-hotel-strategy.jpg\",\"width\":1448,\"height\":1086,\"caption\":\"Roibos infographic: Black Friday hotel strategy: make every discount count\"},\"datePublished\":\"2026-10-20T08:00:00+00:00\",\"dateModified\":\"2026-10-20T08:12:49+00:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#webpage\"},\"articleSection\":\"Distribution Insights, Opcional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/roibos.com\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/categora\\\/distribution-insights\\\/#listItem\",\"name\":\"Distribution Insights\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/categora\\\/distribution-insights\\\/#listItem\",\"position\":2,\"name\":\"Distribution Insights\",\"item\":\"https:\\\/\\\/roibos.com\\\/es\\\/categora\\\/distribution-insights\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#listItem\",\"name\":\"Black Friday para hoteles: haz que cada descuento cuente\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#listItem\",\"position\":3,\"name\":\"Black Friday para hoteles: haz que cada descuento cuente\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/categora\\\/distribution-insights\\\/#listItem\",\"name\":\"Distribution Insights\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/#organization\",\"name\":\"Roibos\",\"description\":\"Marketplace\",\"url\":\"https:\\\/\\\/roibos.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/roibos.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/big.png\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#organizationLogo\",\"width\":615,\"height\":616},\"image\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/author\\\/cata-colomar\\\/#author\",\"url\":\"https:\\\/\\\/roibos.com\\\/es\\\/author\\\/cata-colomar\\\/\",\"name\":\"Cata Colomar\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/529b608f88a19372cac541a3f1d5970ff1ad925195f4f7469fcd2be827ad0b82?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Cata Colomar\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#webpage\",\"url\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/\",\"name\":\"Black Friday para hoteles: protege tu margen\",\"description\":\"Dise\\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\\u00e1s que reservas.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/author\\\/cata-colomar\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/author\\\/cata-colomar\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/roibos.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/black-friday-hotel-strategy.jpg\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#mainImage\",\"width\":1448,\"height\":1086,\"caption\":\"Roibos infographic: Black Friday hotel strategy: make every discount count\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/black-friday-hoteles-estrategia\\\/#mainImage\"},\"datePublished\":\"2026-10-20T08:00:00+00:00\",\"dateModified\":\"2026-10-20T08:12:49+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/roibos.com\\\/es\\\/\",\"name\":\"Roibos\",\"description\":\"Marketplace\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/roibos.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Black Friday para hoteles: protege tu margen","description":"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.","canonical_url":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#blogposting","name":"Black Friday para hoteles: protege tu margen","headline":"Black Friday para hoteles: haz que cada descuento cuente","author":{"@id":"https:\/\/roibos.com\/es\/author\/cata-colomar\/#author"},"publisher":{"@id":"https:\/\/roibos.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/roibos.com\/wp-content\/uploads\/2026\/10\/black-friday-hotel-strategy.jpg","width":1448,"height":1086,"caption":"Roibos infographic: Black Friday hotel strategy: make every discount count"},"datePublished":"2026-10-20T08:00:00+00:00","dateModified":"2026-10-20T08:12:49+00:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#webpage"},"isPartOf":{"@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#webpage"},"articleSection":"Distribution Insights, Opcional"},{"@type":"BreadcrumbList","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/roibos.com\/es\/#listItem","position":1,"name":"Home","item":"https:\/\/roibos.com\/es\/","nextItem":{"@type":"ListItem","@id":"https:\/\/roibos.com\/es\/categora\/distribution-insights\/#listItem","name":"Distribution Insights"}},{"@type":"ListItem","@id":"https:\/\/roibos.com\/es\/categora\/distribution-insights\/#listItem","position":2,"name":"Distribution Insights","item":"https:\/\/roibos.com\/es\/categora\/distribution-insights\/","nextItem":{"@type":"ListItem","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#listItem","name":"Black Friday para hoteles: haz que cada descuento cuente"},"previousItem":{"@type":"ListItem","@id":"https:\/\/roibos.com\/es\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#listItem","position":3,"name":"Black Friday para hoteles: haz que cada descuento cuente","previousItem":{"@type":"ListItem","@id":"https:\/\/roibos.com\/es\/categora\/distribution-insights\/#listItem","name":"Distribution Insights"}}]},{"@type":"Organization","@id":"https:\/\/roibos.com\/es\/#organization","name":"Roibos","description":"Marketplace","url":"https:\/\/roibos.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/roibos.com\/wp-content\/uploads\/2024\/01\/big.png","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#organizationLogo","width":615,"height":616},"image":{"@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/roibos.com\/es\/author\/cata-colomar\/#author","url":"https:\/\/roibos.com\/es\/author\/cata-colomar\/","name":"Cata Colomar","image":{"@type":"ImageObject","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/529b608f88a19372cac541a3f1d5970ff1ad925195f4f7469fcd2be827ad0b82?s=96&d=mm&r=g","width":96,"height":96,"caption":"Cata Colomar"}},{"@type":"WebPage","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#webpage","url":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/","name":"Black Friday para hoteles: protege tu margen","description":"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/roibos.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#breadcrumblist"},"author":{"@id":"https:\/\/roibos.com\/es\/author\/cata-colomar\/#author"},"creator":{"@id":"https:\/\/roibos.com\/es\/author\/cata-colomar\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/roibos.com\/wp-content\/uploads\/2026\/10\/black-friday-hotel-strategy.jpg","@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#mainImage","width":1448,"height":1086,"caption":"Roibos infographic: Black Friday hotel strategy: make every discount count"},"primaryImageOfPage":{"@id":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/#mainImage"},"datePublished":"2026-10-20T08:00:00+00:00","dateModified":"2026-10-20T08:12:49+00:00"},{"@type":"WebSite","@id":"https:\/\/roibos.com\/es\/#website","url":"https:\/\/roibos.com\/es\/","name":"Roibos","description":"Marketplace","inLanguage":"es-ES","publisher":{"@id":"https:\/\/roibos.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Roibos | Marketplace","og:type":"article","og:title":"Black Friday para hoteles: protege tu margen","og:description":"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.","og:url":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/","og:image":"https:\/\/roibos.com\/wp-content\/uploads\/2023\/11\/logo1.svg","og:image:secure_url":"https:\/\/roibos.com\/wp-content\/uploads\/2023\/11\/logo1.svg","article:published_time":"2026-10-20T08:00:00+00:00","article:modified_time":"2026-10-20T08:12:49+00:00","twitter:card":"summary_large_image","twitter:title":"Black Friday para hoteles: protege tu margen","twitter:description":"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.","twitter:image":"https:\/\/roibos.com\/wp-content\/uploads\/2023\/11\/logo1.svg"},"aioseo_meta_data":{"post_id":"47832","title":"Black Friday para hoteles: protege tu margen","description":"Dise\u00f1a una estrategia de Black Friday para hoteles con descuentos sostenibles, fechas prioritarias y partners adecuados. Mide m\u00e1s que reservas.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-10-16 10:41:09","updated":"2026-10-20 09:11:45","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/roibos.com\/es\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/roibos.com\/es\/categora\/distribution-insights\/\" title=\"Distribution Insights\">Distribution Insights<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tBlack Friday para hoteles: haz que cada descuento cuente\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/roibos.com\/es\/"},{"label":"Distribution Insights","link":"https:\/\/roibos.com\/es\/categora\/distribution-insights\/"},{"label":"Black Friday para hoteles: haz que cada descuento cuente","link":"https:\/\/roibos.com\/es\/black-friday-hoteles-estrategia\/"}],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/posts\/47832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/comments?post=47832"}],"version-history":[{"count":2,"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/posts\/47832\/revisions"}],"predecessor-version":[{"id":47864,"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/posts\/47832\/revisions\/47864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/media\/47808"}],"wp:attachment":[{"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/media?parent=47832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/categories?post=47832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roibos.com\/es\/wp-json\/wp\/v2\/tags?post=47832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}