Roibos and Best Western Hotels and Resorts (BWHR), the award-winning global hospitality leader, announced today new direct connectivity on the Roibos Marketplace for BWHRs’ global portfolio of properties.
The new direct connectivity delivers dynamic access to BWHRs’ properties in nearly 100 countries to Roibos’ global B2B network of travel distributors. Roibos continues to strengthen its B2B marketplace model and further solidify its leadership position with the addition of a market leader like BWHR.
Patricia Rosselló, Chief Executive Officer Roibos said,
“We are delighted to partner with Best Western Hotels & Resorts to enable access for our travel distributors to their global network of properties. As recovery is on its way, Roibos can provide further control of the distribution to its global portfolio of properties, enabling them to choose which B2B players they want to work with, and provide efficient, transparent and fast B2B distribution tools to complement their own B2B distribution strategy.”
Matt Teixeira, Sr. Director of LATAM & Global Leisure Strategy at BWHR, said, “As travel continues on its road to recovery from the pandemic, it is important that we find partners and tools that enable us more control over how our properties, rates and availability are distributed worldwide, while at the same time, keeping efficiencies. Roibos provides the perfect tool to control how we want to distribute.”
About Roibos
Roibos allows you to build your own B2B network by connecting with hotels or operators worldwide through an easy-to-use platform. Reduce time to market, increase sales, skip the middlemen that impose their conditions, and reduce your profit margins. The platform was created to simplify your daily operations and to make partnerships between hotels and operators easier and more profitable by eliminating the need for third parties. Hoteliers need agility, traceability, trust, and a single platform to reach their B2B distributors.
Roibos revolutionizes the travel industry with the most effective distribution solution to maximize hoteliers revenue by reducing administration and operating costs and by optimizing their price through artificial intelligence.
For more information:
Visit our website, www.roibos.com
Connect with us on LinkedIn. www.roibos.com/linkedin
Media Inquiries: marketing@roibos.com
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group® global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.