About

Innovating Hotel Distribution 

Roibos was launched on March 17, 2020, with a mission to tackle inefficiencies and revolutionize direct B2B distribution in the hotel industry. Over the past decade, hoteliers lost control over distribution due to intermediaries. At Roibos we connect hotels and global distribution partners directly. No contracts, no fuss—just a seamless integration that empowers hotels and opens up thousands of opportunities for distributors worldwide.

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Mission

To innovate the hospitality distribution landscape by providing a seamless marketplace platform that empowers hotels and distribution partners, optimizing their reach and revenue potential.

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Vision

To become the leading global platform for hotel distribution, recognized for our innovation, reliability, and commitment to driving sustainable growth in the hospitality industry.

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Our values

Transparency

We uphold the highest standards of integrity and transparency in all our dealings, fostering trust and credibility among our users and partners.

Results oriented

We constantly seek the maximization of yield, revenue and margins of our clients. We only feel engaged when our work is making an impact. Delivering results is as much of a priority for us as it is for our customers. Everything we do, we do bearing this in our minds.

Innovation & Proactivity

We continuously strive to innovate and improve our platform, anticipating and meeting the evolving needs of the hospitality industry.

Service Excellence

Our customers are at the heart of everything we do. We provide exceptional service and support, tailored to meet the unique needs of each client.

TEAM

Management team

We’re proud to have a diverse and talented team dedicated to delivering excellence in innovating hotel distribution. Get to know the driving forces behind our success.

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CONTACT US

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