'Hotels lost control': Roibos CEO vows to democratize travel distribution landscape #roibos https://lnkd.in/eFZcjcsU

ITB China 2026 is a wrap. 🎉 What an incredible few days in Shanghai connecting with hotels, agencies, and travel tech partners from across the Asia-Pacific region. The energy at this show never disappoints. Our team was fully in the building — meeting new partners, deepening existing relationships, and showcasing what truly direct B2B distribution looks like in action. If we didn't get to connect this time, we'd love to continue the conversation. The door is always open. Thank you ITB China for bringing the industry together. See you next year. 🌏 #ITBChina #ITBChina2026 #HotelDistribution #TravelTech #B2BTravel #Roibos #APAC #TravelDistribution

The Roibos team will be attending both CON-X & AfterX 2026 by Travelgate in Palma de Mallorca ☀️🌴 From industry connections to new opportunities, we’re excited to meet partners, clients and travel professionals from around the world while continuing to drive smarter and more scalable hotel distribution. 📍 CON-X 2026 — Pueblo Español, Palma 📅 June 2, 2026 📍 AfterX 2026 — Nikki Beach Palma 📅 June 3, 2026 Our team will be there to talk about: 🌍 Global hotel distribution 🤝 Direct partnerships ⚡ Seamless connectivity 🏨 Scaling travel distribution worldwide If you’ll be in Mallorca, let’s connect! #CONX2026 #AfterX2026 #Roibos #TravelTech #HotelDistribution #Hospitality #GlobalDistribution #Connectivity #B2BTravel

🌍 While part of the Roibos team was at ITB China connecting with the Asian market, this week Jenny Patterson is attending Rendez-vous #Canada 🇨🇦, continuing to strengthen our presence across North America. From Asia to Canada, one thing is clear: travel is global and so are we. 🌐 At Roibos, we keep building direct connections between hotels and travel buyers worldwide, bringing markets closer together and creating opportunities without borders. See you around the world. 🚀 #Roibos #RendezVousCanada #ITBChina #GlobalDistribution #TravelTech #Hospitality #B2BTravel #HotelDistribution #TravelIndustry

Hotels have lost control of their own distribution. That's the reality our CEO Patricia Rossello laid out in a candid interview with Travel Daily Media - TDM, and the reason we built Roibos. In a landscape dominated by intermediaries, opacity, and shrinking margins, we believe hotels deserve to know exactly who is selling their inventory, at what rate, and why. This week, as we join the conversation at ITB China, that mission feels more urgent than ever. The Asia Pacific market is one of the most dynamic in global travel distribution, and one where direct, transparent B2B connections can make a real difference. 👉 Read the full interview: https://lnkd.in/eFZcjcsU #HotelDistribution #B2BTravel #ITBChina #TravelTech #TravelTrade #TravelDailyMedia #Roibos

We're at #ITBChina this week 🇨🇳 Come meet the Roibos team if you want to explore a smarter way to distribute hotel inventory globally — direct connections, no intermediaries, full transparency. Whether you're a travel agency or hotel group, we'd love to connect. DM us or stop by 👋 Ben Wood, VP of Sales at Roibos Aina Pozuelo Barceló, Customer Success Manager at Roibos Eve Lu, Senior Contracting Director - Asia at Roibos ITB China #ITBChina2026 #B2BHotelDistribution #TravelTech #GlobalHotelSupply #Bedbank #WholesaleTravel #TravelMarketplace #HotelConnectivity #DirectDistribution #Roibos

What happens when two global hospitality networks connect? 🌍⚡ #Roibos + Yanolja Cloud Solution are now connected. bringing direct access, global reach, and seamless distribution together in one integration. 🚀 Less layers. More reach. Better connectivity. Exactly how hospitality should move today. #Roibos #YanoljaCloudSolution #HospitalityTech #TravelTech #HotelDistribution #Connectivity

🇺🇸 Deals, connections, coffees, catch-ups, new opportunities… this week at U.S. Travel Association IPW Fort Lauderdale has been all about being where the travel industry moves. Our USA team, Jenny Patterson, Donna Karnes, and Shaun Rogers, have been representing #Roibos at the Juniper Travel Technology Group stand, connecting with partners from across the globe and sharing how smarter distribution opens doors to better business. IPW’s spirit is all about bringing America to the world, and we’re proud to be part of those conversations that keep the global travel industry connected 🌎✨ #IPW2026 #IPWFortLauderdale #Roibos #TravelTech #TravelDistribution #B2BTravel #TourismIndustry

🌎 We’re at IPW 2026! It’s happening! Our US team is live at U.S. Travel Association IPW 2026 in Fort Lauderdale, connecting with industry leaders, partners, and hoteliers from around the world proudly representing Roibos every step of the way. 🙌 Jenny Patterson, Donna Karnes, and Shaun Rogers are on the ground and ready to meet you. Are you attending IPW? Come say hello! 📍 Visit us at the Juniper Travel Technology Stand: 763 Whether you’re looking to unlock new distribution opportunities or simply want to learn more about how Roibos is transforming hotel connectivity, our team would love to connect. See you in Fort Lauderdale! ✨ #IPW2026 #Roibos #HotelDistribution #TravelTrade #FortLauderdale

✨ Webinar Invitation: Unlock the APAC Travel Market Join Roibos & Dida for an exclusive live webinar to learn how your property can tap into Asia’s rapidly growing outbound travel demand. Whether you’re already exploring Asian source markets or planning to expand your global distribution strategy, this session offers practical insights and a clear path to connect. 📅 21 May 2026 | 🕒 15:00 CEST 💻 Online & Free In This Webinar: 🌏 Explore the APAC Opportunity ⚡ Gain Direct Connectivity via Roibos 🤝 Receive Dedicated Market Support 🔎 See a Live Platform Walkthrough Secure your spot — limited availability! 📍 Zoom Registration ：https://lnkd.in/gt53MfKT #APAC #TravelTech #Webinar #HotelDistribution #Roibos #Dida