We're hiring: Chief Sourcing Officer 📍 Palma de Mallorca As Roibos continues to grow internationally, we're looking for a senior leader to define our global hotel sourcing strategy, lead strategic negotiations with hotel groups and drive the performance of our Product & Contracting team. Apply here 👉 https://lnkd.in/e7gyp2Zj #Hiring #HotelDistribution #TravelTech #Roibos

🇮🇹 Italian hospitality, meet global distribution. This October, #Roibos is heading to TTG Travel Experience - ITALIAN EXHIBITION GROUP in #Rimini, one of Italy’s key meeting points for the tourism industry. For Italian hotels, going global shouldn’t mean adding more complexity. At Roibos, we connect hotels directly with distribution partners worldwide, helping them open new markets, diversify distribution and create new business opportunities. Roberta Rotti, Senior Contracting Director EMEA, will be at TTG to meet hoteliers looking to take their distribution further. 👉 Schedule a meeting with Roberta: https://lnkd.in/eyVdEKQS #TTGRimini #TTGTravelExperience #Roibos #ItalianHotels #HotelDistribution #TravelTech #Hospitality #B2BTravel

Singapore, here we come! 🇸🇬 The Roibos team will be at ITB Asia 2026, taking place from 21–23 October at Sands Expo & Convention Centre, Singapore. 📍 Find us at Stand B167 (Juniper Travel Technology) and meet the team: 🏨 Hotels: Julieta Cortina Blanch, Eve Lu & Charles Lai 🌐 Distribution Partners: Jose Diaz & Ben Wood Want to make sure we have time to meet? Book a meeting with the right Roibos team before the show: 🏨 If you’re a hotel - Book a meeting here: https://lnkd.in/e2dhG2zB 🌐 If you’re a distribution partner - Book a meeting here: https://lnkd.in/eGjmzuxE See you in Singapore! ✈️ #ITBAsia #ITBAsia2026 #Roibos #HotelDistribution #TravelIndustry #Hospitality #APAC

We are hiring! 📣 Do you know someone interested?

Today we welcomed the myGO GROUP team to our offices in Mallorca! 🌴 A great strategic kick-off session together, aligning on how we can keep growing our partnership and bringing more value to travel agencies through Roibos. Thanks for making the trip, MyGo team. Looking forward to what's next! #Roibos #TravelTech #B2BTravel #Partnership

Next month, #Roibos is going global. 🌍✈️ In October, our team will be heading to 3 different continents, connecting with the travel industry across Las Vegas, Rimini, Singapore and Milan. From the Americas to Europe and Asia, we’re looking forward to meeting hotels, distribution partners and technology companies to talk about the future of B2B hotel distribution. 📍 IMEX — Las Vegas 📍TTG Travel Experience - ITALIAN EXHIBITION GROUP — Rimini 📍ITB Asia — Singapore, Juniper Travel Technology 𝗦𝘁𝗮𝗻𝗱 𝗕𝟭𝟲𝟳 📍Luxury Hospitality Conference — Milan Want to meet the #Roibos team and discover how our marketplace can help your business? 👉 Request a demo during one of our upcoming events: https://lnkd.in/eur6Gs6x See you around the world! 🌎 #Roibos #HotelDistribution #TravelTech #B2BTravel #Hospitality #TravelIndustry

Another HEDNA in the books! 🇵🇹 Leaving Lisbon with new ideas, great conversations, and one of my favorite parts of being in this industry: reconnecting with partners who, over the years, have also become friends. I also had the opportunity to represent Roibos on a panel discussing distribution, rate parity and where our industry is heading , a conversation that could have easily gone on much longer! A few takeaways I’m bringing home: 1) *Demand isn’t disappearing, it’s rerouting* Global room demand continues to grow, but where that demand originates and where it travels is shifting. Understanding source markets, distribution reach and changing traveler behavior is becoming even more important. 2) *Distribution efficiency is becoming as important as distribution reach* More connectivity and more access to demand doesn’t automatically mean better distribution. As cost of sales stays top of mind, we need to understand which demand converts, what it costs to acquire, and where it truly adds incremental value. 3) *AI is changing the front of the travel journey faster than we’re changing the infrastructure behind it* Travelers can increasingly describe exactly what they want ; the vibe, experience, location and purpose of a trip, while much of our industry still communicates through rate grids, filters and legacy distribution structures. That disconnect really stayed with me, and it tied directly into our panel discussion. As traditional B2B/B2C labels continue to blur, transparency, commercial intent and better distribution controls will become increasingly important. But beyond the sessions and panels, conferences like this are also a reminder that ours is still very much a relationship business. Thank you to HEDNA , my fellow panelists, our partners, and everyone who made Lisbon such a great couple of days. Excited for the next one in Dallas !🤠✈️ #HEDNA #HotelDistribution #TravelTech #HospitalityTechnology #Roibos

🇵🇹 This week, Jenny Patterson, VP Americas, Chains & Connectivities at #Roibos, was at HEDNA 𝗟𝗶𝘀𝗯𝗼𝗻, speaking in the session “𝘗𝘰𝘸𝘦𝘳 𝘉𝘳𝘰𝘬𝘦𝘳𝘴, 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴 𝘰𝘳 𝘋𝘪𝘴𝘳𝘶𝘱𝘵𝘰𝘳𝘴 𝘉𝟤𝘉” alongside Anisa Musgrove Vasquez, CHBA from Accor and Leyla Allahverdiyeva from Nuitée. One key idea stood out: the future isn’t about more distribution. It’s about better distribution. As traditional labels like OTA, wholesaler or bedbank become increasingly blurred, what really matters is where inventory travels, what demand it reaches, and what incremental value it creates. That’s also at the heart of what we do at #Roibos: connecting hotels and distribution partners while making B2B distribution more intentional, transparent, and measurable. A big thank you to our partners who shared their perspectives ahead of the session and helped bring real market insights to the conversation. 🤝 Great discussions at HEDNA Lisbon! #HEDNA2026 #Roibos #HotelDistribution #B2B #TravelTech

Some editions mean a little more than others. After a challenging few months for the region and the travel industry, being at Arabian Travel Market this year felt particularly meaningful. Three days of packed conversations, new opportunities and, above all, a clear determination to keep the Middle East connected with the global travel industry. 🌍 For us, that’s what travel is all about: connections that keep moving forward. A pleasure to have shared these days alongside the Juniper Travel Technology team, and a big thank you to everyone who stopped by, exchanged ideas and talked business with us. We leave with a lot to follow up on, and even more reasons to come back. See you next year, ATM. 🤝✈️ #ATM2026 #Roibos #Juniper #HotelDistribution #TravelTech #MiddleEast

Day 2 at Arabian Travel Market, what a day! 🚀 Another full day of conversations, new connections, and plenty of interest in a different way of approaching hotel distribution. And we’re not done yet. 👀 Today is the last day of ATM Dubai, so if we haven’t crossed paths yet, this is your chance! 📍Find the #Roibos team at the Juniper Travel Technology 𝗦𝘁𝗮𝗻𝗱 𝗧𝗧𝟯𝟭𝟭𝟬 and discover how we’re connecting hotels and distribution partners more directly, globally, and efficiently. Last day. Let’s make it count. 🤝 #ATMDubai #Roibos #HotelDistribution #TravelTech #B2BTravel