✨ Last week, we were in #Orlando for HEDNA! ✨ Our VP Americas, Chains & Connectivities,Jenny Patterson, joined HEDNA Orlando to connect, exchange ideas, and dive into great conversations with industry peers from across the hospitality distribution world. From inspiring talks to meaningful connections, events like HEDNA remind us why collaboration and connectivity are at the heart of everything we do. Thanks to everyone who made it such a great event, see you very soon! 🚀 #HEDNA #HEDNAOrlando #HospitalityDistribution #Connectivity #B2BTravel #Roibos

🌴 Florida Huddle mode: ON. From February 2–4, Florida Huddle brings the hospitality industry to one place — focused meetings, meaningful conversations and real opportunities to connect. Shaun Rogers and Donna Karnes will be there representing #Roibos, ready to talk about hotel distribution that goes beyond the usual playbook. No buzzwords, just real connectivity, smart partnerships and long-term value. If Florida Huddle is on your calendar too, let’s make those meetings count: https://lnkd.in/exAAU5dw 📍 Florida Huddle | February 2–4 🤝 Real talks. Real opportunities. #FloridaHuddle #HotelDistribution #HospitalityIndustry #Partnerships #Connectivity

Day 2 at FITUR is officially wrapped — and what a day! 🚀 Meaningful conversations 🤝 inspiring insights 💡 and connections that go beyond the surface. Yesterday was all about listening, exchanging ideas and connecting with people who are shaping the future of hospitality distribution. Because FITUR isn’t just about showing up — it’s about what happens in between meetings And day two delivered exactly that. On to what’s next 🔥 #FITUR2026 #HospitalityDistribution #TravelTech #B2BConnections #IndustryEnergy #Roibos

✨ Honored to be finalists at the *AMT Smart Destinations Awards* by CEHAT - Spanish Confederation of Hotels and Tourist Accommodations ✨ recognizing innovation and technology shaping the future of tourism. The awards ceremony, held at FITUR during the official closing session and supported by the Government of Spain, was a great opportunity to celebrate the talent, commitment, and vision driving smarter destinations forward. Being recognized among leading projects in tech & destination innovation reinforces our mission to keep building meaningful connections within the travel ecosystem. Thank you to CEHAT, Rosario Sánchez Grau, Secretaria de Estado de Turismo Gobierno de España and everyone who is part of this journey. We keep moving forward 🚀 Patricia Rossello, CEO, Roibos #AMTSmartDestinationsAwards #CEHAT #TourismInnovation #SmartDestinations #TravelTech #FITUR #TechAndDestination #Roibos

Day 2 at FITUR is officially ON! ✨We’re rolling into day two and we couldn’t be more excited. If you’re around, come find us at our table in the Juniper Travel Technology stand — 12D01 👋 Great conversations, new connections and a lot of Roibos spirit waiting for you. Can’t wait to see familiar faces and meet new ones! Let’s talk distribution. Let’s connect. Let’s Roibos 🙌 #FITUR2026 #Roibos #Juniper #BeyondConnections #B2BTravel #HotelDistribution

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✨ Day 1 at FITUR Madrid — we’ve arrived! ✨ The Roibos team is officially on the ground at FITUR Madrid 🚀 Excited to connect with industry leaders, partners, and innovators shaping the future of travel distribution. Let’s talk connectivity, transparency, and smarter distribution — beyond B2B. 📍 Juniper Travel Technology STAND 12D01 🤝 Let’s meet! #FITUR2026 #Roibos #TravelTech #HospitalityIndustry #B2B #BeyondConnections

| 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄𝘀 | 🥂Today is the day! Just remember three things: 1️⃣ Happy Hour by Roibos 2️⃣ #Stand12D01 3️⃣ From 5:00 to 7:00 p.m. That’s it. See you there! 🙌 #Juniper #Roibos #FITUR2026 #Networking

✨ HEDNA days are coming! From January 21–23, HEDNA #Orlando brings the global distribution world together and Jenny Patterson, VP Americas, Chains & Connectivities at Roibos, will be right in the middle of it. If hotel distribution is more than buzzwords for you, you’ll want to be there too. Let’s talk real connectivity, real partnerships, real impact. 👉 See you in Orlando. Let’s make it count. #HEDNA #HEDNAOrlando #GlobalDistributionConference

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✨ Welcome to the team, Ana Ibáñez Ramírez! ✨ We’re excited to welcome Ana as Sales Manager Europe at Roibos 🚀 Her experience and strong knowledge of the tourism industry will be key as we continue growing across Europe. Special thanks to DIRECTJOBS - The Talented Society 🤝 🥇 Digital recruitment platform specialized in key tourism roles, for their support in connecting us with great talent. #WelcomeToRoibos #TeamRoibos #SalesTeam #TourismTech #Talent